{"product_id":"optimizing-the-self","title":"Optimizing the Self","description":"\u003cp\u003eThis book provides an analysis of the social representations of leading self-help genres, including neurolinguistic programming, cognitive self-help therapy, mindfulness, self-management, self-esteem, self-leadership and self-control. Exploring the globalised therapeutic culture of today, the book argues that psychology as ‘science’ is often abandoned to aid the individual pursuit for self-realization and self-optimization. Opposing the view that self-help culture is external to psychology, Madsen argues that it is firmly embedded within psychology, playing an important role in people’s lives.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback - 234 x 156 mm (6.14 x 9.21)","offer_id":50521322258745,"sku":"9781138712959","price":110.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/1337\/2473\/files\/9781138712959.jpg?v=1753759412","url":"https:\/\/brainarybooks.com.au\/products\/optimizing-the-self","provider":"Brainary Books","version":"1.0","type":"link"}