{"product_id":"the-influence-of-values-on-consumer-behaviour","title":"The Influence of Values on Consumer Behaviour","description":"\u003cp\u003eThis book presents a meaningful alternative to the brand personality concept and promotes the benefits of using the Value Compass for assessing the effects of brand values and personal values on consumer choice.\u003c\/p\u003e","brand":"Taylor \u0026 Francis","offers":[{"title":"Paperback - 234 x 156 mm (6.14 x 9.21)","offer_id":50521147507001,"sku":"9781138489554","price":101.95,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0917\/1337\/2473\/files\/9781138489554.jpg?v=1753760620","url":"https:\/\/brainarybooks.com.au\/products\/the-influence-of-values-on-consumer-behaviour","provider":"Brainary Books","version":"1.0","type":"link"}