Brand Meaning

ISBN: 9781138839427

$105.95 AUD

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This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning.

Author: Batey, Mark
Publisher: Taylor & Francis
Publication Date: 2015-12-21

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Paperback - 229 x 152 mm (6 x 9)9781138839427	Paperback - 229 x 152 mm (6 x 9)9781138839427 $105.95/ea	$0.00	Quantity	$105.95/ea	$0.00

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