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Psychological Processes and Advertising Effects

Psychological Processes and Advertising Effects

ISBN: 9780367498955

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In the 1980s our understanding of how advertising affects consumer behaviour was undergoing a dramatic transformation. However, there were still many unanswered questions. Originally published in 1985, the chapters in this volume provide insights into these questions.

Author: Alwitt, Linda F.
Publisher: Taylor & Francis
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Paperback - 234 x 156 mm (6.14 x 9.21)9780367498955
Paperback - 234 x 156 mm (6.14 x 9.21)9780367498955
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