Rethinking Children as Consumers

Children are significant consumers of services such as health, welfare, educational institutions and the environment. Alongside this, the marketisation of childhood means that children are exposed to advertising and marketing through a wide range of media on a daily basis. This timely book explores childhood and consumerism through four key strands: children as consumers of services; children as consumers of space; the link between citizenship and consumption and the influences of the marketization of childhood. Examing key debates on children’s power, status and citizenship issues, it considers the wider implications of how consumerism impacts on children‘s health, well-being and life chances.