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The Psychology of Advertising

The Psychology of Advertising

ISBN: 9780367346393

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The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers.

Author: Fennis, Bob M
Publisher: Taylor & Francis
Publication Date: 2020-10-08
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Paperback - 246 x 174 mm (6.85 x 9.69)9780367346393
Paperback - 246 x 174 mm (6.85 x 9.69)9780367346393
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